SNOW, SNOW and LOTS OF SNOW! When it comes to snow, size matters. During the first two weeks of January, Lake Tahoe has been blanketed by more than 200” of fresh snow, over 16 FEET! These historic storms have already broken a new record for January snowfall and the resorts surpassed their average snowfall totals for the season. And the typically snowy months of February and March still lie ahead!

INEXPENSIVE FLIGHTS The Reno-Tahoe International Airport continues to add new nonstop flights from key gateway air markets such as New York, Atlanta, Dallas and Los Angeles making it easier to make turns right off the tarmac. Roundtrip fares from JFK start as low as $232 roundtrip while one-way fares from LAX are just $94 each way. Show your same-day boarding pass at the lift tickets window to “Ski Free the Same Day You Fly” at participating resorts.

UNBEATABLE LODGING DEALS Lake Tahoe boasts the entire spectrum of lodging options ranging from slope-side convenience to lakefront luxury. The regional resort casinos offer deep discounts on stay-and-ski packages with rates starting as low as $85 per person for lift ticket and lodging. Stay four nights or more and receive an extra night free!

MODERN MOUNTAIN VILLAGES Lake Tahoe ski resorts have invested over $100 million in ongoing capital improvements including new chairlifts, mid-mountain lodges, and extensive base area renovations. These pedestrian-friendly, slope-side villages are now bustling with après activity including lively bars, world-class restaurants, and nightly entertainment.

FAMILY-FRIENDLY ATTRACTIONS Lake Tahoe and Reno continue to focus on nonstop family fun long after the chairlifts stop turning. Mountain coasters, mini-snowmobiles, ziplines, ice skating, tubing, trampoline parks, indoor pools…you name it, we’ve got it. Make this the season you make memories as well as bottomless powder turns.

FARM-TO-MOUNTAINTOP DINING What better place to enjoy locally-sourced food and regional wines than atop a Tahoe ski resort with 360-degree panoramic views of the surrounding mountains and the lake itself? California farm fresh cuisine paired with a Napa vintage? Count me in!

WORLD-CLASS EVENTS The World Cup will be returning to Lake Tahoe this winter for the first time in nearly fifty years. Don’t miss your chance to watch some of the best athletes in the world scream down the hill at speeds approaching 80 mph, and be sure to take in some of Lake Tahoe’s Olympic history while you’re at it.

BIG NAME ENTERTAINMENT For those who believe a great ski trip includes the last chair to the last call, Lake Tahoe is the only winter destination in North America that offers Vegas-style gaming, boundary-pushing nightclubs and live music from some of the biggest musical acts in the business. Add in all the entertainment options in nearby Reno and you may forget to actually ski during your vacation.

GET CONNECTED Tired of sitting in a Starbucks watching everyone watch their phones? Come experience the unspoiled beauty of Lake Tahoe and reconnect with the wonders of the natural world. No other winter destination can match Lake Tahoe’s sheer beauty and iconic terrain, think California coast meets High Sierra peaks.

DID WE MENTION SNOW? Forecasters are calling for even more storms measured in feet rather than inches during the latter half of January into the first part of February. The resorts are 100% open boasting some of the best mid-winter conditions in the entire country. Pack your fat skis and powder boards and get out here now!