Ski Lake Tahoe Media Center

October 2007

Ski Lake Tahoe Resorts Enter 2007-08 Winter Season

With early season snowfall accumulating and snowmaking systems covering the slopes for the, the Lake Tahoe alpine region and seven Ski Lake Tahoe resorts, perched high atop the California-Nevada border, are poised to deliver another knockout season.

More than any other U.S. winter destination, the Lake Tahoe area boasts: more ski resorts and combined skiable acreage in close proximity to each other; better weather conditions with over 400 inches of annual snowfall combined with over 300 days of sunshine and more comfortable winter temperatures; and unmatched, 24/7 entertainment options at the numerous restaurants, bars and casino resorts surrounding the lake for night owls and families alike. Lake Tahoe is America’s premiere winter destination.

With so many activities and options in sports, entertainment, luxury and overall fun matched with Tahoe’s authentic welcoming culture and laid-back attitude, the Ski Lake Tahoe resorts and surrounding lake region offer a truly unique, world-class winter experience both on and off the mountain.

Following are some key story angles and areas of interest for the 2007-08 winter season from the Ski Lake Tahoe resorts, including Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA.

World-Class, Legendary Terrain: Ski Lake Tahoe resorts feature over 100 lifts, 50 runs and 17,000 acres of superpipes, expansive parks, wide open groomers and new resort backcountry terrain and instruction programs. With resorts continually receiving accolades in the annual resort rankings, it’s no surprise that Ski Lake Tahoe resorts have hosted the Olympics, top national winter sports competitions and also have top-ranked ski and snowboarders calling the resorts their home mountains.

24/7 Nightlife & Entertainment: Unlike other winter destinations, when it’s time to hang it up for the day in Tahoe, guests flip the switch to the next phase of fun. Evenings start with delectable culinary experiences at top restaurants and then continue all night, every night, at expansive clubs, casino resorts and notable watering holes around the lake.

Lake Tahoe, A Distinctive Destination: There are countless reasons why the world’s top skiers, snowboarders and visitors end up moving to-and staying in Tahoe: The smiles passed around town and at local businesses, the countless options for sport and fun, the ease of local transportation and close proximity to and from the Reno-Tahoe International Airport and Bay Area, the scenic marvel of the lake and culture of brotherhood it encircles among the bordering communities.

Redevelopment Enhances Tahoe’s Luster: With more than $300 million in upgrades and redevelopment expenditures committed over three years, in addition to new resorts, community developments and remodel projects taking place from shore to shore, Lake Tahoe is the winter destination of the future. From the construction of new Ritz Carlton on the North Shore to the development underway of The Chateau at Heavenly Village condo/hotel project on the strip in South Shore, the money, concrete and investors are all pouring in.

Lake Tahoe’s Environmental Commitment: Lake Tahoe and the Ski Lake Tahoe resorts outpace other winter resort destinations with environmentally sustainable practices, including over $1 billion invested towards environmental improvement programs. Lake Tahoe area resorts, organizations, citizens, and conservation and protection agencies have made significant progress to reduce environmental impact by restoring the pristine Lake, keeping forests healthy, improving air quality, enhancing transportation and recreation, protecting wildlife and enacting environmental education programs.

Never-Ending Family Fun: Lake Tahoe offers plenty of options for every member of the family. Each of the Ski Lake Tahoe resorts have unique ski and snowboard programs for kids and teens and children can participate in activities ranging from indoor arts and crafts, movie watching, outdoor snow play activities, tram rides, and snowshoeing to name a few. Off the hill, there are seasonal group family rituals ranging from European-style sleigh rides to ice skating, all-night arcades and even circus shows.

Lake Tahoe is one of the most accessible winter destinations for travelers. With ski lifts just a half hour drive from the Reno-Tahoe International Airport, travelers can ski or snowboard upon arrival. The Reno-Tahoe International Airport provides 170 daily flights with non-stop service to 19 destinations and a multitude of regular shuttle services and transportation options make it easy to get around the lake.

These are just a few angles and ideas of the overall Tahoe story. Please browse the online press kit and photos for inspiration and visit the press room often to see the latest news from the Ski Lake Tahoe resorts and partners. Or you can contact us for more information and any editorial needs.

Best regards,

Eric Doyne

For Ski Lake Tahoe

Contact:

Eric Doyne, Dispatch Marketing Communications

(415) 829-2575, eric@d.ispat.ch

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