• Lake Tahoe
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Interactive Portal for Travelers

New Website Redesigned with Expanded Content, Social Media Integration and Detailed Resort Profiles

Lake Tahoe, CA & NV (Oct. 28, 2010) - Ski Lake Tahoe recently unveiled a redesigned website intended to serve as the ultimate online resource for destination travelers planning a winter vacation to Lake Tahoe. Taking advantage of the latest in web technologies including social media integration, the new SkiLakeTahoe.com site combines stunning photos and videos with an intuitive, user-friendly platform that allows travelers and winter sports enthusiasts to access everything Tahoe at the click of a mouse.

The new website features detailed resort profiles of all seven world-class resorts surrounding Lake Tahoe including real-time snow reports, weather forecasts, live webcams and online discounts for both lift tickets and lodging. Dovetailing with the current social media trends, every web page can be shared, liked, tweeted or emailed and the resort pages feature consumer reviews from sites such as Yelp for perusing feedback from previous guests.

The new "Lake Tahoe Chatter" section integrates a number of social media aspects including Facebook and Twitter feeds from the seven Ski Lake Tahoe resorts as well as regional travel and tourism partners providing for a real-time, insider perspective on what's happening at all ends of the Lake Tahoe region. This landing page also features blog posts on topics relevant to winter enthusiasts, a comprehensive events calendar and both video and photo galleries populated with fresh content on a regular basis via YouTube and Flickr.

The website goes beyond being the authoritative resource on skiing and snowboarding in Lake Tahoe to serve as an ideal trip planning interface. Destination travelers will find interactive maps of the entire region as well as a searchable map of air travel available into Reno-Tahoe International Airport. Guests can secure some of the most affordable winter vacation packages in the country thanks to the user-friendly online booking engine hosted in partnership with Travelocity.

The relaunch also includes a mobile version of the website specifically designed for smartphones accessible at m.skilaketahoe.com showcasing snow conditions, weather reports, online deals, area info, maps, links to social sites, email signup and more.

The website was created in conjunction with One to One Travel, a digital marketing practice of One to One Interactive. The website has already seen great results with a year over year lift in visitation and traffic increase from organic search. Site architecture and design is proving to be much more engaging with increased average page views and average time on site increased as well.

About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit www.skilaketahoe.com


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