Redesigned Website and Interactive Marketing Program Earn ‘Outstanding Website’ Honors in the Travel Category
Lake Tahoe, CA/NV (November 2, 2011) – Ski Lake Tahoe in conjunction with One to One Global, an interactive marketing and social technology firm, received the 2011 WebAward for ‘Outstanding Website’ in the travel category in recognition of the complete redesign and implementation of the new SkiLakeTahoe.com website.
The website redesign and interactive program undertaken by One to One Global for Ski Lake Tahoe last season focused on increasing visitor engagement through the use of enhanced content, prominent imagery, compelling video and inclusion of social media feeds. The updated design helped achieve this goal by increasing site engagement by 140% for the 2010-11 winter season.
“The SkiLakeTahoe.com website is a critical component in the overall winter destination marketing strategy for Lake Tahoe. The website has proven to be an invaluable resource for guests planning a trip to Lake Tahoe and has become the official winter sports website for the region,” said John Wagnon, president of Ski Lake Tahoe. “With the help of One to One Global, we are now reaching our customers in a more efficient and technologically-advanced manner that has resulted in an impressive increase in the online engagement of our guests.”
One to One’s redevelopment of the Ski Lake Tahoe website consisted of a full desktop and mobile site redesign showcasing the region’s beauty and varied terrain. Enhancing both the aesthetics and functionality of the site, this overhaul also included an aggressive SEO and content development strategy making the Ski Lake Tahoe website easy to find for potential visitors along with engaging these new customers with pertinent information about Lake Tahoe and its world-class ski resorts.
The new user-friendly interface and targeted content has greatly expanded the website’s reach with SkiLakeTahoe.com experiencing a 442% growth in demand generation from organic search results. Also, the eye-popping imagery and integrated social media feeds are more engaging as evidenced by a 30% growth in unique visitors along with a 140% growth in page views. Ski Lake Tahoe resorts and industry partners have also reported a growth in referral visits to their own websites as a result of the recent redesign.
The Web Marketing Association received more than 2,000 entries from 45 countries and independent expert judges from around the world reviewed entrant’s design, copy writing, innovation, content, interactivity, navigation and use of technology. Since its inception in 1997, the Web Marketing Association’s annual WebAward Competition has grown to become the premier recognition program for more than 96 industries including the travel sector by setting the standard of excellence for website development.
For further details, log on to SkiLakeTahoe.com which serves as an interactive portal for destination travelers planning a winter vacation to Lake Tahoe. The website includes resort profiles, real-time snow reports, weather forecasts, live webcams and online discounts for both lift tickets and lodging at all seven world-class Ski Lake Tahoe resorts.
About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar California, Sierra-at-Tahoe Resort and Squaw Valley. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit www.skilaketahoe.com.