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Forecast Calling for Several Feet of Snow

Reliable Conditions, Unbeatable Vacation Packages Await Destination Travelers

Lake Tahoe, CA & NV (Nov. 18, 2010) - Destination travelers headed to Lake Tahoe to start their winter season will once again be greeted by open runs at multiple Ski Lake Tahoe resorts, the most affordable stay-and-ski packages in the country and several feet of new snow from a potentially historic storm system on the horizon. The majority of Ski Lake Tahoe resorts plan to open for skiing and snowboarding this weekend thanks to last week's storms that dropped nearly two feet of snow followed by a lingering cold front providing temperatures ideal for supplemental snowmaking.

For the opening weekend, Heavenly Mountain Resort plans to operate its Gondola and Tamarack Express lifts Friday, November 19th with access to a number of trails on the upper mountain including terrain park features and magic carpet access for beginners. For guests headed to the north side of the lake, Northstar-at-Tahoe Resort is slated to open Friday, November 19th with four lifts accessing beginner to intermediate terrain along with a handful of terrain park features. Mt. Rose-Ski Tahoe will also be opening on Friday, November 19th with its Ponderosa Lift offering options for all ability levels. Squaw Valley USA plans to get in on the action beginning Saturday, November 20th with the Exhibition Lift open for skiing and riding (conditions permitting) along with the Cable Car for sightseeing. Alpine Meadows, Kirkwood Mountain Resort and Sierra-at-Tahoe Resort are keeping a close eye on the promising weather forecasts ahead and plan to open as soon as conditions permit.

"The Lake Tahoe region is a great choice for destination travelers searching for an accessible, affordable early season option with consistent, reliable conditions," said John Wagnon, president of Ski Lake Tahoe. "For the 2010-11 winter season, the Ski Lake Tahoe resorts have enhanced the guest experience to industry-leading levels thanks to forward-thinking capital investments and the introduction of new sports, lifestyle and hospitality initiatives that deliver memorable experiences rooted in Lake Tahoe's unique culture."

The National Weather Service has issued a significant storm warning for the Lake Tahoe region with forecasters calling for impressive accumulations between three to five feet by the end of this weekend. In typical Sierra winter storm style, the snowfall could be measured in feet rather than inches and local meteorologists are predicting this may be one of the biggest November storms in the last eight years. The region already experienced one of the stormiest Octobers on record and this trend looks to continue as long range forecasters are calling for above normal seasonal snowfall totals for the northern portion of the Sierra Nevada.

Ski Lake Tahoe Resorts: Setting the Standard for the 2010-11 Winter Season
The seven Ski Lake Tahoe resorts head into the 2010-11 winter season with new resort improvements and guest amenities that enhance the mountain experience and set the industry standard for the ultimate winter vacation. Couple these accomplishments with new five-star caliber lodging properties, restaurants, one-of-a-kind attractions and the most affordable, quality ski vacations of any U.S. ski destination and Lake Tahoe is the obvious choice for a truly memorable ski vacation.

This season the Ski Lake Tahoe resorts will unveil a number of breakthroughs designed to further enhance the guest experience including significant investments geared toward families and new entrants to winter sports. Guests will find new interactive technologies to aid the on-mountain experience, a first-of-its-kind in North America youth lift safety system, new high-flying attractions and new beginner-friendly terrain and lifts. Capital investments continue from shore-to-shore at all seven Ski Lake Tahoe resorts including new on-mountain developments, base area improvements, sustainable energy initiatives, slope-side amenities and new lifts that demonstrate the progress of several of the resorts' master development plans.

Destination travelers headed to Lake Tahoe can take advantage of discount air carriers offering unbeatable fares on flights into the recently remodeled Reno-Tahoe International Airport (RTIA). Located less than an hour from the slopes, RTIA was recently named the number one airport in the nation in terms of added flights thanks to the addition of 17 new flights this year, now totaling 72 daily departures to 15 non-stop cities and one-stop service to almost anywhere in the world.

Vacation planners can visit the newly redesigned SkiLakeTahoe.com website to view the latest ski deals and discount packages offered by all seven world-class resorts surrounding Lake Tahoe. Log on to www.skilaketahoe.com for further details and be sure to visit the Lake Tahoe Chatter page for recent videos, blog updates, event calendars and live social media feeds from all seven resorts and lake-wide lodging partners.

About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly Mountain Resort, Kirkwood Mountain Resort, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA. Lake Tahoe boasts over 300 days of sunshine a year and the region has some of the highest annual snowfall totals in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit www.skilaketahoe.com.

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