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Resorts Increase Annual Skier Visitation

Record-Shattering Season to Conclude with Fourth of July Weekend Skiing
Lake Tahoe, CA & NV (June 30, 2011) - For the second consecutive season, the seven Ski Lake Tahoe resorts are reporting an increase in skier visitation numbers that once again outperformed the percentage growth at U.S. ski resorts as a whole by more than four times the national average. Nearly eclipsing the all-time mark set during the 2004-05 season, the more than 3.6 million skier visits during the 2010-11 season marks the second busiest on record replacing last season's impressive double-digit growth. Key factors that drew visitors to the region include new capital improvements and guest amenities at and near area resorts, record-shattering seasonal snowfall and the region's unique winter destination experience, including an unbeatable value proposition and a variety of vacation options for destination travelers.
Concluding the record-setting 2010-11 season, several Ski Lake Tahoe resorts including Alpine Meadows, Squaw Valley USA and Kirkwood Mountain Resort will open their lifts for skiing and snowboarding during the upcoming Fourth of July weekend. This marks the second consecutive year that the snowpack has been deep enough for lifts to be open in Lake Tahoe from Halloween through Independence Day.
"This continued positive trend in skier visitation to Lake Tahoe ski resorts is a result of the reliable snow conditions and the region's long-term commitment to providing the ultimate guest experience for winter enthusiasts," said John Wagnon, president of Ski Lake Tahoe. "With close to $100 million dollars newly dedicated towards lake-wide snowsports resort capital improvements for the upcoming season, Lake Tahoe remains America's up-and-coming winter destination."
One of the best winters on record, the 2010-11 season featured bottomless bluebird powder days with storms measured in feet rather than inches. The winter began with Lake Tahoe posting the snowiest November and December ever experienced by the region. Touting top-to-bottom powder conditions heading into the holidays, Lake Tahoe was named the "Snowiest Place on the Planet" mid-season during a four-day storm that delivered over ten feet of fresh snow - the highest storm total in more than 40 years. The final seasonal snowfall totals in the Lake Tahoe area crested the 800 inch mark and base depths of more than 300 inches were reported.
Lake Tahoe's unbeatable value proposition includes affordable luxury vacations at a broad spectrum of lodging properties and discounted lift tickets that collectively create the most affordable stay and ski packages in the country. This winning value proposition has led to the region once again being ranked a top destination by leading travel organizations such as TripAdvisor, Orbitz, Travelocity and Rand-McNally.
Lake Tahoe boasts more ski resorts in close proximity than any other winter destination in North America, creating an unmatched amount of on-mountain experiences for visiting winter enthusiasts. The region remains America's favorite winter playground with 24/7 nightlife and non-stop entertainment options and award-winning restaurants unrivaled by other winter destinations. Convenient, affordable, reliable air travel into Reno-Tahoe International Airport, located less than an hour drive from the slopes, boosts annual visitation to Lake Tahoe. While many airports have reduced or discontinued air service, RTIA was named the number one airport in the country last year in terms of new flights.
Destination travelers looking to plan a visit to the seven world-class resorts surrounding Lake Tahoe can visit www.skilaketahoe.com.
About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit www.skilaketahoe.com.

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