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Ski Lake Tahoe Resorts Announce Double Digit Gains in Skier Visitation

Epic Snowfall, Unbeatable Deals, Unique Guest Experience Credited for Successful Season

Lake Tahoe, CA & NV (July 15, 2010) - The seven Ski Lake Tahoe resorts today reported a 17 percent increase in skier visitation for the 2009-10 winter season, more than quadruple the national average reported this season by the National Ski Area Association. The second busiest season on record, the 2009-10 winter season's high snowfall totals and new five-star guest experiences coupled with the most affordable, quality ski packages set the national standard for what a winter travel experience could be.
 
A contributing factor to Lake Tahoe's appeal as a winter destination is the unique value proposition consisting of affordable luxury accommodation options, competitive lift ticket prices and ample options for discount airfares into the Reno-Tahoe International Airport (RTIA). Lake Tahoe once again catered to economic-minded travelers by offering the most affordable stay-and-ski packages in the country through an entire spectrum of lodging options across the region. This value proposition lured droves of destination travelers as evidenced by the region again being ranked a top destination by travel organizations including TripAdvisor, Orbitz and Travelocity.
 
With some ski lifts operating from Halloween through the Fourth of July, skiers and snowboarders enjoyed an extended winter at Lake Tahoe with over 600 inches of fresh snow, nearly double the annual average snowfall total of other winter destinations. Early season skiers enjoyed top-to-bottom skiing thanks to early season El Niño storm systems and supplemental snowmaking. The spring months included persistent, powerful storms that allowed the resorts to finish the season with mid-winter conditions and base depths well over 100 inches.
 
"The combination of reliable snow conditions coupled with unbeatable vacation deals and a totally unique, memorable winter experience has become the trademark of the Ski Lake Tahoe resorts," said John Wagnon, president of Ski Lake Tahoe. "Factor in convenient, affordable air service and an endless variety of options both on and off the slopes, and it is easy to see why the Lake Tahoe region's visitation numbers responded the way they did this season and remain consistently high year-in and year-out."
 
Lake Tahoe's value proposition extends beyond economics. With more resorts in close proximity than any other winter destination in North America, the variety and caliber of skiing and snowboarding in Lake Tahoe is truly unparalleled. The region's world-class terrain overlooks spectacular views of Lake Tahoe itself providing a stunning centerpiece that creates lasting memories. Lake Tahoe's West Coast culture and visitor experience center around an active-minded, sustainable lifestyle enriched with non-stop entertainment, luxury and a welcoming sense of camaraderie.
 
While many airports have reduced service, RTIA increased both the number of airlines and the number of flights into the Lake Tahoe area. Located less than an hour from the slopes, RTIA has never experienced a closure due to snow and the discounted airfares and skier-friendly policy of its leading carrier Southwest Airlines draws travelers from around the nation.
 
About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit www.skilaketahoe.com.

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