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Welcome Sugar Bowl and Homewood Mountain Resort

Lake Tahoe, CA & NV (July 16, 2013) - Ski Lake Tahoe, the winter destination marketing cooperative for the Lake Tahoe, California and Nevada region, expands its regional dynamic and guest offerings with the addition of Sugar Bowl Resort and Homewood Mountain Resort as new associate member resorts. Ski Lake Tahoe will now consist of nine premier ski resorts and travel partners in the Lake Tahoe area entering the 2013-14 winter season. Ski Lake Tahoe resorts now boast a total of 22,060 skiable acres and offer new guest amenities, experiences and on-mountain thrills at further reaches of the Lake Tahoe region.


"Sugar Bowl Resort is proud to join Ski Lake Tahoe and its impressive efforts attracting destination visitors to the region. Sugar Bowl's rich history, relaxed vibe, expansive terrain and legendary snowfall, coupled with the largest network of cross country trails in North America, brings to the mix an authentic alpine experience that's sure to help the cause," said John Monson, director of sales and marketing for Sugar Bowl Resort. "We look forward to working closely with Ski Lake Tahoe as the region continues to elevate its status as a world-class ski resort destination of choice." 


"Homewood is very excited to be joining the Ski Lake Tahoe group of resorts," said Kevin Mitchell, general manager of Homewood Mountain Resort. "We're hopeful that it will help us introduce the amazing views, uncrowded slopes and friendly West Shore attitude found at Homewood to an even broader group of skiers, snowboarders and potential Lake Tahoe visitors."


An annual winter destination marketing cooperative, since 1975 Ski Lake Tahoe in conjunction with its public sector counterpart, the Sierra Ski Marketing Council, has had a singular objective to increase winter vacation bookings from long haul destination travelers into the Lake Tahoe region. Part of the Sierra Ski Marketing Council, Ski Lake Tahoe implements a multifaceted annual marketing and public relations program designed to encourage potential destination visitors to book a Lake Tahoe winter vacation.


For more information regarding Ski Lake Tahoe, please visit www.SkiLakeTahoe.com.


About Sugar Bowl Resort

Steeped in tradition yet modern in amenities, Sugar Bowl Resort offers a classic resort experience with the most snow in North Lake Tahoe. The closest major Lake Tahoe area resort to Sacramento and the Bay Area, Sugar Bowl spans four distinct peaks that offer easy access to immense backcountry terrain, a world class ski academy and a unique snowbound village. Sugar Bowl also operates North America's largest cross country operation with 200km of groomed trails across 6,000 pristine summit acres, following its recent acquisition of neighboring Royal Gorge Cross Country Resort. For further information visit www.sugarbowl.com or www.royalgorge.com


About Homewood Mountain Resort

Homewood Mountain Resort is one of California's first winter recreation resorts. Offering a family-friendly atmosphere since 1961, Homewood continues to offer premier winter skiing and snowboarding with a focus on top level guest service and custom vacation packages. Homewood is accessible via Interstate 80 to California State Route 89, just 55 miles from Reno Tahoe International Airport. The resort's parent company is San Francisco, California based JMA Ventures, LLC. JMA is a full service real estate investment firm, serving as managing member of over $500 million in existing projects.


About Ski Lake Tahoe

Surrounding North America's largest alpine lake, the collection of resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar California, Sierra-at-Tahoe Resort, Squaw Valley, Sugar Bowl and Homewood. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The nine resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are conveniently located near the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit www.skilaketahoe.com.



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