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Recent Storms Blanket the Slopes in Lake Tahoe, the No. 1 Ski Destination According to Rand McNally

Record Snowfall and the Most Affordable Ski Vacations in America Support Recent Ranking by Leading Navigation and Travel Organization 

Lake Tahoe, CA & NV (Feb. 2, 2011) - The seven Ski Lake Tahoe resorts welcomed another round of powerful winter storms over this past weekend that blanketed the slopes with more than a foot of fresh powder. Boasting some of the deepest base depths in the country, the Lake Tahoe resorts are on pace for a record-shattering season with season-to-date snowfall totals already exceeding the 30 foot mark and recent snowpack readings showing the region more than 200 percent above average.

These incredible mid-winter snow conditions have led to the region receiving yet another national accolade as Rand-McNally recently named Lake Tahoe as the No. 1 ski destination for the 2010-11 season based upon current travel bookings. This latest distinction comes on the heels of similar top rankings from other highly regarded travel booking companies such as Orbitz, Travelocity and TripAdvisor each of the last four years.

More than simply acclaim, these acknowledgements reinforce positive business levels at the Ski Lake Tahoe resorts who reported the second busiest season on record last year with more than a 17 percent increase in year-to-year skier visits. This positive business momentum looks to continue for the 2010-11 season with strong bookings and skier visits already being reported for the first half of the season.

"Lake Tahoe continues to attract a growing number of destination travelers thanks to its variety of resort experiences, reliable snow conditions and unbeatable winter vacation value proposition," said John Wagnon, president of Ski Lake Tahoe. "Given the current economic climate, skiers and snowboarders are actively searching out ski destinations that not only deliver on the mountain, but also promise added value and superior guest experiences off the mountain. Precisely what Lake Tahoe has to offer."

Lake Tahoe has more resorts in close proximity than any other winter destination in North America. Recent capital investments by all seven resorts continue to enhance the guest experience with new lifts, additional terrain, on-mountain lodges and base area renovations resulting in a world-class ski and snowboard product along with new construction, redevelopment and infrastructure improvements leading to modern mountain villages on both shores of the lake. Truly a winter paradise, Lake Tahoe offers unique diversions for the non-skier as well including zip lines, dog sledding, snowmobile tours, paddle wheeler cruises, helicopter sightseeing and of course 24/7 non-stop nightlife and big name entertainment.

Lake Tahoe continues to offer the most affordable stay-and-ski packages in America with ski-and-stay packages starting as low as $65 per night. Couple these unbeatable deals with the low fares of discount air carriers such as Southwest Airlines into the Reno-Tahoe International Airport (RTIA) and it is easy to understand the savings phenomenon that continues to lure travelers back to Lake Tahoe year after year.

Additionally, while many airports have been forced to reduce or discontinue air service through the changing economy, RTIA increased its number of airlines and added 17 new flights into the region this year, including new direct service from Houston beginning February 17th. The recently remodeled airport now offers 72 daily departures to 15 non-stop cities and one-stop service to almost anywhere in the world.

Destination travelers looking for the latest deals and discount packages offered by all seven world-class resorts surrounding Lake Tahoe can visit www.skilaketahoe.com to access everything needed to plan a winter vacation to the region in one convenient location.

About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly Mountain Resort, Kirkwood Mountain Resort, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort and Squaw Valley USA. Lake Tahoe boasts over 300 days of sunshine a year and the region has some of the highest annual snowfall totals in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit www.skilaketahoe.com.
 

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