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Engaging Guests On and Off the Slopes

Ski Lake Tahoe Facebook Promotion Rewards Fans with Daily Giveaways and Grand Prize Week-Long Ski Vacation for Two to All Seven Resorts

Lake Tahoe, CA & NV (January 13, 2012) - The growing interactive media "technology bubble" has impacted winter sports in a powerful way, and the seven Ski Lake Tahoe resorts have invested in technologies that now allow guests to access the Lake Tahoe experience like never before - before, during and after their visit. Guests can now get informed, stay connected and share memories with family and friends thanks to interactive websites, engaging social media initiatives, useful applications for mobile devices and GPS-enabled location services. Additionally, Ski Lake Tahoe has announced a Facebook promotion rewarding fans with daily prizes for the next several weeks, including a week-long grand prize ski vacation to all seven Ski Lake Tahoe resorts.


The close proximity of Silicon Valley and Bay Area digerati explain in part the popularity of the innovative new websites, social media channels and mobile applications being utilized by Ski Lake Tahoe ski resorts this season. After all, when business leaders from Google, Facebook and LinkedIn make up a ski resort's customer base, the bar is set high in terms of expectations.


A prime example of the synergy between the regional technology companies and the Lake Tahoe ski resorts is the upcoming Snowcial event being held in South Lake Tahoe January 18-22, 2012. Described as the "Sundance Festival for the Facebook Generation," this three-day gathering brings together the most connected leaders in the digital, mobile and social media worlds to network, ski and party. This winter will mark the fourth season the event has been held in Lake Tahoe with informative presentations scheduled by business leaders from Klout, Foursquare and Webtrends along with a musical appearance by Young The Giant.


One of the cutting-edge technologies being showcased at this year's Snowcial will be the EpicMix platform implemented by both Heavenly Mountain Resort and Northstar California Resort. This online and mobile application allows guests to capture their ski and snowboard experience via radio frequency (RF) enabled scanners and passes which can then be shared digitally with friends and family via existing social networks. Guests can calculate vertical feet, log the number of days skied, earn badges and pins on their profile and even view photos taken by resort photographers positioned around the mountain. The complete story behind this new technology can be found at www.skiheavenly.com and www.northstarcalifornia.com.


The recently merged resorts of Alpine Meadows and Squaw Valley have teamed up to develop a customized application that arms skiers and snowboarders with an interactive map indicating real-time lift and trail status, customized weather reports, snow conditions and a complete list of skier services. The application also utilizes live GPS positioning to allow guests to find their current location, track down friends, record maximum speed and miles skied and even boasts an augmented reality mode. Squaw Valley recently opened its new Rocker@Squaw bar and restaurant integrating Wi-Fi and web technologies to allow guests to upload footage from helmet cams, edit it on the spot and submit it for consideration to be played on the prominent flat screen TVs. Visit www.squaw.com and www.skialpine.com for more information.


Kirkwood Mountain Resort recently launched an interactive online community called "The Woods" that features daily videos, a live streaming webcam, photo sharing, informative blogs, event calendars and live feeds from the resort's social media channels. The resort also plans to partner with Mountain Sports International to broadcast its premier competitions such as the North American Freeskiing Championships and the North Face Masters of Snowboarding live via website. Further details are available at www.kirkwood.com.


Mt. Rose-Ski Tahoe was one of the first ski resorts in the region to offer a free iPhone application and mobile sites for other devices and this season the resort has announced a number of upgrades to its iPhone application including push notifications, a 3:00am grooming report podcast, live webcams, event calendar and access to exclusive deals and discounts. Visitors to the resort's website can also lock in the lowest prices on daily deals such as $49 lift tickets on Bonus Mondays and two for one lift tickets on Two 'fer Tuesdays. Visit www.mtrose.com for complete details.


Sierra-at-Tahoe Resort also offers an application for mobile devices, but an even more engaging offering is the option to follow the resort's sponsored riders via online forums such as blogs, social media profiles and athlete websites. Fans can follow slope-trotting riders such as X Games champion Jamie Anderson and Olympic medalist Hannah Teter who share insight on training regimens, competition results and personal pastimes. Log on to www.sierraattahoe.com for more information.


Ski Lake Tahoe Facebook Promotion
Lake Tahoe resorts were recently recognized as being among the Top Ten Most Popular Resorts based upon number of Facebook fans. The number of "likes" for Lake Tahoe resorts is certain to grow over the upcoming weeks as Ski Lake Tahoe recently unveiled a Facebook promotion that allows "fans" of the page a chance to win lift tickets on a daily basis, two-day ski and ride vacation packages selected weekly and a grand prize of airfare and seven days of skiing or riding for two people at all seven Ski Lake Tahoe resorts. Guests can visit www.facebook.com/SkiLakeTahoe for complete details and to enter the contest.


While perusing the award-winning SkiLakeTahoe.com website, destination guests will find everything needed to plan a winter getaway to Lake Tahoe including resort profiles, real-time weather forecasts, snow reports, interactive maps and online booking engines. The website was recently revamped to offer a more engaging consumer experience which resulted in a traffic increase of more than 140 percent. Of specific noteworthiness is the Lake Tahoe Chatter page which incorporates recent videos, photo galleries, live social media feeds, event calendars and deals on lift tickets and lodging from all seven Ski Lake Tahoe resorts in one convenient location.


About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly Mountain Resort, Kirkwood Mountain Resort, Mt. Rose-Ski Tahoe, Northstar California Resort, Sierra-at-Tahoe Resort and Squaw Valley. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit SkiLakeTahoe.com.

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