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Announcing Big Name Entertainment for 2012

Destination Showcases a Season of Unbeatable Variety both On and Off the Slopes
Lake Tahoe, CA & NV (January 6, 2012) - The Ski Lake Tahoe resorts enter the new year trumpeting an action-packed lineup of regional special events, family-friendly festivals, world-class competitions and big-name entertainment worthy in themselves of a trip to the region. On the slopes, skiers and snowboarders have been enjoying turns at all seven Ski Lake Tahoe resorts with additional terrain and chairlifts continuing to open thanks to state-of-the-art snowmaking systems and grooming equipment. Terrain parks are in mid-winter form awaiting upcoming competitions while the views of Lake Tahoe itself are still the perfect backdrop for lifelong memories made with family and friends.

The future looks even brighter for the region as long-range forecasts call for a dramatic shift in the weather pattern over the coming weeks with snowfall likely to follow an Arctic cold front currently pushing south towards Lake Tahoe. With wall-to-wall coverage on most of the prominent runs at the resorts, it could only take one classic Sierra snowstorm measured in feet rather than inches to allow resorts to be 100 percent open.

Upcoming Special Events and Family-Friendly Festivals

Home to the 1960 Winter Olympics and rumored to be the frontrunner host city for the 2022 Winter Games, Lake Tahoe has long been a proving grounds for aspiring athletes and up-and-coming competitors. Keeping this flame alive, the Olympic Heritage Celebration will take place on the North Shore of Lake Tahoe January 7-15, 2012 with a series of public events embracing the region's storied past.

Mt. Rose-Ski Tahoe will be welcoming cultural diversity to its slopes beginning with Germanfest on January 14, 2012 featuring beer, brauts and boisterousness followed by its Chinese New Year Celebration on January 28, 2012 complete with a skiing dragon.

Fresh off hosting the largest slope-side New Year's Eve block party and weekend in North America that included over 40,000 revelers, South Lake Tahoe is reloading the confetti guns in preparation for the fourth annual Snowcial slated to take place at Heavenly Mountain Resort January 18-21, 2012. Described as "The Sundance Festival for the Facebook Generation," this four-day gathering brings together the most connected leaders in the digital, mobile and social media industries to network, ski and party. This year's lineup includes informative presentations by industry leaders Klout, Foursquare and Webtrends along with a musical performance by Young The Giant.

Heavenly Mountain Resort has also partnered with Harrah's Lake Tahoe to host four separate Winter Snow Blast weekends from January through April consisting of slopestyle competitions, après ski parties, hot new casino clubs and live music from bands such as Fritz & the Tantrums and G. Love & Special Sauce. Dates include January 28-29, 2012, February 25-26, 2012, March 17-18, 2012 and April 14-15, 2012.

Squaw Valley comes alive February 18-25, 2012 for Kid-O-Rama, a week-long extravaganza filled with street parties, balloon animals, skating parties, kids' concerts and special appearances by renowned children's performer Todd Wees and his band. From activities sure to entertain Squaw Valley's smallest visitors to the action-packed Squaw Sessions Teen Camp, Kid-O-Rama offers non-stop fun for kids of all ages including two Big Truck Nights in the Village at Squaw featuring fire trucks, snowplows and grooming machines.

Destination guests in search of a family-friendly winter festival should mark their calendars for March 2-11, 2012 as the 31st Annual SnowFest takes over the North Shore of Lake Tahoe with ten days and nights jam-packed with parades, parties, concerts, firework displays and friendly competitions. Special events are also scheduled to take place on the slopes at Alpine Meadows, Northstar California Resort and Squaw Valley.

Kirkwood Mountain Resort has announced plans to host the inaugural California FreeFlow Festival March 23-25, 2012 celebrating the unique mountain culture found only in the Sierra Nevada. The three-day event will include spring skiing and snowboarding, backcountry clinics, yoga and wellness classes, live music, DJs and a preview of the hottest ski and snowboard gear from industry-leading manufacturers.

The 9th Annual Telegrass Festival will be held at Sierra-at-Tahoe Resort this spring season consisting of two full days of telemark clinics, bluegrass bands, beer on tap from local breweries, relay races and equipment demos. Guests can free their heels and stomp their feet to live music, win raffle prizes and sip on seasonal brews while taking in the wild costumes and zany competitions.

World-Class Competitions and Spectator Events
Sierra-at-Tahoe Resort has long been heralded for its terrain parks, and the new Burton Star Wars Experience is certain to attract attention on a galactic level. The centerpiece of the experience is Yoda's Riglet Park that features jaw-dropping handmade chainsaw carvings of several popular Star Wars characters. Skiers and snowboarders can check out all of the resort's cutting-edge terrain parks during upcoming slopestyle competitions such as the Volcom Peanut Butter and Rail Jam January 7, 2012, the Gatorade Free Flow Tour February 4-5, 2012 and the Billabong Flaunt It event slated to take place March 31, 2012.

Five-time Olympian Shaun White has chosen Northstar California Resort as his home resort this season and the recent opening of the resort's new 22-foot custom built halfpipe is perfectly timed for the start of the U.S. Revolution Tour slated to take place January 8-13, 2012. The event showcases the top national junior competitors as they compete in superpipe and slopestyle events that are qualifiers for national stages including the Sprint U.S. Grand Prix, USASA National spots and the US Open. Other park and pipe focused events at Northstar California Resort in the coming months include the Burton Mountain Festival February 3-5, 2012, the North Face Park and Pipe Open February 9-12, 2012 and the Transworld TransAm February 25, 2012.

Capitalizing on its recently announced partnership with industry-leader Snow Park Technologies, Heavenly Mountain Resort will be reviving its superpipe and plans to continue the innovative use of recycled materials to give its terrain parks an urban-based feel. The resort's "Ante Up" park is currently in mid-winter form and the resort looks forward to showcasing these improvements during the Stateline Showdown series with three events scheduled for January 21, February 18 and March 10, 2012. The resort welcomes back its popular SpringLoaded at Heavenly celebration March 31-April 15, 2012 that includes the Gunbarrel 25 on April 7, 2012 hosted by legendary skier Glen Plake that challenges skiers to complete twenty five consecutive laps down the resort's double-black diamond face.

Former Olympian and Lake Tahoe local Daron Rahlves is the brainchild behind the motocross meets Skier/Boarder X Banzai Tour which positions four competitors in head-to-head heats with the overall tour winner pitted against Rahlves himself for the coveted Banzai Champ belt. With more than $80,000 in cash purses up for grabs, expect local Skier/Boarder X standouts such as Errol Kerr (Alpine Meadows), Nate Holland (Squaw Valley) and Jamie Anderson (Sierra-at-Tahoe Resort) at these spectator-friendly competitions. Scheduled tour stops include Alpine Meadows February 4-5, 2012, Kirkwood Mountain Resort February 11-12, 2012, Squaw Valley March 3-4, 2012 and the tour finale at Sugar Bowl Resort March 10-11, 2012.

The more than 200 acres of 50 degree-plus chutes once taboo at Mt. Rose-Ski Tahoe are now the site of the annual Chutes Fest scheduled this season for February 4, 2012 as the resort crowns the competitor with the best line down the infamous El Cap chute.

Kirkwood Mountain Resort freeride team members Josh Daiek, Craig Garbiel and Casey Lucas used the resort's new U.S. airbag as part of the Jump On It tour that allows the general public to experience the airbag that simulates a soft powder landing in order to practice new tricks. The resort has once again been chosen to host the North American Freeskiing Championships February 22-27, 2012 followed by the North Face Masters of Snowboarding March 1-4, 2012.

Squaw Valley served as the host mountain for the 1960 Winter Olympics and the recently opened Rocker@Squaw bar and restaurant commemorates the resort's storied past. Big mountain legend JT Holmes parachuted in for the grand opening of the new après spot with a special appearance also made by Chief Mountain Host Jonny Moseley. Guests can make turns with the legendary Olympic Gold Medalist on select Ski with Jonny Days throughout the season. Perhaps no individual better embodied the spirit of Squaw Valley better than Shane McConkey and the resort once again hosts a hilarious tribute to the legendary skier known as the annual Pain McShlonkey Classic, taking place March 23-24, 2012.

Big Name Entertainment and 24/7 Nightlife
Lake Tahoe has served as an idyllic alpine playground attracting celebrities and jetsetters dating back to the days of Frank Sinatra, Dean Martin, and the rest of the Ratpack. The region continues to attract top entertainers and celebrities and boasts 24/7 nightlife and big-name entertainment options unrivaled by any other winter destination. The Reno/Tahoe area truly has something to offer for everyone this winter season with options ranging from classical orchestra performances by Yo-Yo Ma to pop stars who are topping the Billboard charts to cage fighting matches between UFC title contenders.

In addition to traditional Vegas-style gaming, the casino resort properties on both shores of Lake Tahoe have raised the stakes in terms of nightclub options and concert venues. The Onsen Spa pool parties at Montbleu Resort Casino and Spa have become the hottest tickets in town on Saturday nights while the elevated catwalks and VIP booths at Vex Nightclub at Harrrah's Lake Tahoe remain packed on weekends. North Lake Tahoe's Crystal Bay Casino has become synonymous with great live music in an intimate setting.

In terms of big name acts and upcoming concerts, destination guests are sure to find a show to fit their individual musical tastes this season with world-renowned musicians and pop acts including Tool, 311, Soulive, Talib Kweli, Big Head Todd and the Monsters, the Crystal Method, Social Distortion, DMX, Galactic, Karl Denson's Tiny Universe, Willie Nelson, Clint Black, LeAnn Rimes, Kelly Clarkson, Boz Scaggs, Peter Frampton, Kenny Loggins, George Thorogood and the Destroyers, and George Clinton and Parliament.

Other upcoming acts include comedians Whitney Cummings, Jeff Dunham, Bill Maher, Larry the Cable Guy and Lisa Lampenelli along with the new Mel Brooks musical Young Frankenstein and Damn Yankees. Those looking for a more refined evening out on the town can enjoy legendary French pianist Pascal Roge and James Winn as they join the Reno Chamber Orchestra for separate engagements.

Destination travelers headed to the Lake Tahoe region during the 2011-12 winter season can experience part of the $100 million in capital improvements that are underway at the Ski Lake Tahoe resorts that enhance the guest experience well into the future. The recently remodeled Reno-Tahoe International Airport has also announced it will be dedicating an additional $40 million towards renovations. With 72 daily departures to 15 non-stop cities and one-stop service to almost anywhere in the world, RTIA is located less than an hour from the slopes and has yet to experience a closure due to snow.

For complete details on booking a winter getaway to Lake Tahoe, please visit SkiLakeTahoe.com to conveniently access resort profiles, weather forecasts, real-time snow reports, webcams and online discounts on both lift tickets and lodging.

About Ski Lake Tahoe
Surrounding North America's largest alpine lake, the seven resorts that make up Ski Lake Tahoe are Alpine Meadows, Heavenly Mountain Resort, Kirkwood Mountain Resort, Mt. Rose-Ski Tahoe, Northstar California Resort, Sierra-at-Tahoe Resort and Squaw Valley. Lake Tahoe boasts over 300 days of sunshine a year, and the region has some of the highest annual snowfall amounts in North America. The seven resorts, all offering unparalleled scenic vistas of panoramic mountain and lake views, are located less than an hour from the Reno-Tahoe International Airport. For further information and to directly book travel, lodging and transportation for Ski Lake Tahoe resorts and its travel partners, visit SkiLakeTahoe.com.

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