Big Snow, New Flights and Destination-Wide Improvements on Tap for 2015-16 Season

Dear Journalists,

The anticipation is palpable with forecasters calling for a massive El Niño weather pattern this season, potentially the largest in over fifty years, the last of which had chairlifts turning in Lake Tahoe from late October to the Fourth of July. Perfectly perched atop the High Sierra to take advantage of this phenomenon, the region regularly amasses snowfall in excess of 400 inches while still averaging more than 300 days of sunshine each year, meaning the promise of a bluebird powder day awaits.

Lake Tahoe continues to set itself apart from other world-class winter destinations in terms of variety, affordability and accessibility. Boasting more resorts in close proximity than any other region in North America, Lake Tahoe beckons skiers and snowboarders of all ability levels with over 125 chairlifts, 500 breath-taking runs and 22,000+ acres of legendary terrain. An action-packed winter vacation is guaranteed with countless diversions available both on and off the slopes including family-friendly attractions and 24/7 Vegas-style entertainment.

For the upcoming 2015-16 season, Lake Tahoe is poised to once again capture the national spotlight thanks to more than $100 million in ongoing capital improvements designed to streamline access to the region and enhance the overall guest experience. New chairlifts, mid-mountain lodges and extensive base area renovations are just the tip of the iceberg in terms of new amenities that will be readily appreciated by destination visitors this winter.

Of specific newsworthiness, the Reno-Tahoe International Airport continues to add non-stop air service from key gateway cities including new direct flights from New York City this season. And with travelers now focused on ski vacation deals more than ever, Lake Tahoe bests other destinations in terms of affordability with ski-and-stay packages starting as low as $79 per night for lift ticket and lodging.

When considering travel and winter focused stories for the upcoming 2015-16 season, please do not hesitate to contact me for compelling story ideas, seasonal “what’s new” information and timely deals/packages for all of the Ski Lake Tahoe resorts including Heavenly Mountain Resort, Kirkwood Mountain Resort, Mt. Rose-Ski Tahoe, Northstar California Resort, Sierra-at-Tahoe, Squaw Valley | Alpine Meadows, Sugar Bowl Resort and Homewood Mountain Resort.

Best regards and I hope to share a chairlift with you soon,

Daniel Pistoresi
Public Relations for Ski Lake Tahoe
Dispatch Comms. | 530.307.9839 | daniel (at) dispatchco (dot) com

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